A self-initiated productivity app that explores the potential for Twitter to be used as an effective social calendar. The app syncs event calendars across social networks and lets the user apply smart filters to preview and customize event calendars and prioritize social obligations amongst a range of interests and information sources–ultimately making it easier to tap into the benefits of online networking in real life.
Model for interaction Tap once to select and view details. Tap twice to edit. Swipe one finger right to go back one week and swipe one finger left to advance one week. Swipe two fingers down to view the previous month and swipe two fingers up to advance one month.
Art Direction: Hendrika Makilya
SHARE is one of several collaborative bicycle safety interventions led by Rick Valicenti–recipient of the 2011 National Design Award–and Moving Design's team of volunteer architects, designers, urban planning strategists, and developers. The animation uses sound and typography to address the need for increased awareness surrounding bicycle safety laws and mobility education for commuters.
The opening stills recreate the sense of tension felt while commuting on traffic heavy streets. Agitated typography and sounds of a discordant commute amplify the strain and congestion until the final scene. Closing stills reveal a call to action; and urge both cyclists and motorists take responsibility for creating safer roadways.
Frustrated by my experience shopping at Ikea, I concepted and designed Calico (formerly Spender)–an app that helps consumers make budget and style-savvy purchases. "Smart" shopping lists would prioritize budget, style, and product information. Users can set budget parameters; create palettes from brand-specific paint colors; prioritize results; and receive budget related notifications while shopping. Additional features could include syncing with Mint.com; one-click checkout with Google Wallet and creating lists and palettes directly from Pintrest boards.
Product Launch Website Agency: DDB New York Role: Design and Art Direction Copywriter: Nairuti Desai Concept for client presentation
Proposed site design for PwC | Shift–a Price Waterhouse Coopers startup intended to address the financial planning needs of mid-sized companies. Header backgrounds use documentary style, time-based media to highlight the real world perspective informing PwC | Shift.
A B2C mobile app that takes the guess work out of finding a freelancer-friendly coffee shop. Features include information on the work environment, outlet availability, seats currently available, wifi conncetion speed, and peak times. The prototype was concepted, designed and coded in 24hrs during Hack-n-Jill (May 2012).
Concept, UX, and UI: Hendrika Makilya Developers: Nikki Stevens, Theresa Summa, Alex Himel, and David Dworin
Swatch-it is a B2B mobile app that manages communication for the fashion industry; connecting designers with overseas artisans and producers. This is the first draft of a prototype created during Decoded Fashion’s New York Fashion Week Hackathon (Feburary 2013). Research was conducted in conjuction with MIT’s Sloan Fellows Program in Innovation and Global Leadership.
UX and UI Design: Hendrika Makilya Product Research and Strategy: Jagjeet Gill Developers: Paul Yun, Jackson Li, and Ramzi Abdoch
Tork / SCA
Client: SCA / Tork Agency: Avenue Role: Freelance Senior Designer Select screens from the Decision Tree iPad App