Salesforce 

Dreamforce
Creative Director: Cathy Campbell
Associate Creative Director: Laurie Macabasco
Role: Freelance Senior Visual Designer (visual research/moodboards, design concepts, and design)

 

Tasked with breaking away from the look and feel of previous Dreamforce campaigns, this design exploration energizes existing Salesforce brand elements by positioning Dreamforce as an event that gives attendees “a whole new way” to connect to their customers. This direction was one of several pitched internally while working with the Salesforce Global Events team.

Partial view of 4th St. wall

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Entrance of Moscone North