I'm a California-based multidisciplinary creative with an emphasis on design as storytelling, UI, branding, and art direction. I solidified my aesthetic designing for the IBM team at VSA Partners and went on to create B2B apps and web collateral as a freelance UI designer. In 2012 I joined DDB New York, where I gained 360 & social media experience as an art director for State Farm, Aveeno, RoC Skincare, Exxon and Hertz. Recent freelance projects have included collaborations with 360-i, Salesforce, and Havas Worldwide. My interests include gelato, experimental lettering, playing the drums, and people who smile when they dance.