State Farm 

Music Festival Planner
Agency: DDB New York
Role: Concept, Design, and Art Direction
Concept for client presentation

With State Farm’s personalized service and access, you’re always prepared–even when it comes to getting ready for your favorite summer music festivals. State Farm would partner with Pitchfork and Chrome experiments, to create a website that houses all the info festival-goers need to know: weather forecasts, stage locations, set times, band bios, neighborhood and accommodation details. The site would allow users to not only preview live performances; but to set, share, and save itineraries for on and off-site events.


Daily festival lineup at-a-glance


Preview bands and create itinerary