I'm a California-based multidisciplinary creative with an emphasis on design as storytelling, product design, and art direction. I solidified my aesthetic designing for the IBM team at VSA Partners and went on to create B2B apps and web collateral as a freelance designer. I joined DDB New York, where I gained 360 & social media experience as an art director for State Farm, Aveeno, RoC Skincare, Exxon and Hertz. Recent projects have included collaborations with Salesforce, Madison Reed, and Kettle. My interests include gelato, experimental lettering, and people who smile when they dance.