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IBM Bluemix

 

Design and Art Direction
for IBM Bluemix

 

One of several responsive web pages completed while working on an agile IBM team at Havas Worldwide. My goal was to create a developer-focused web page that celebrates Bluemix’s first year anniversary. A branded palette, subtle patterns, and animated line illustrations come together to highlight the company’s origins, current success, and future potential. 

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Design and Art Direction
for IBM Bluemix Garage

A responsive landing page for IBM Bluemix Garage. Day-in-the-life imagery highlights learning, collaboration, and problem solving. Detail-focused art and copy conveys interests relevant to all 3 Bluemix personas: CIO/CTO, CMO, and Developer.

 

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Role: Freelance Senior Art Director Agency: Havas Worldwide NY Team: Sue Ngo (UX); Charlie Douglas (Creative Director); Susan Cohen (Copywriter); Lydia Bahi (Junior Art Director); Grant Speer (Account Manager)