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Madison Reed

 

Design and art direction
for Madison Reed

Madison Reed is a San Francisco based startup committed to revolutionizing hair color for women. I designed and art directed a responsive landing page for the launch of their first brick and mortar venture–a pop up color bar in NYC. It was essential to create a landing page that conveyed a luxury hair color experience that's effortless and empowering. 
 

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 Proposed Site Design

Proposed Site Design

The final site design (below) was structured yet playful; it highlighted the founders and their commitment to people, diversity, and sustainable products that customers feel good about.

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 Final site design

Final site design

Role: Freelance Design Lead Contributors: Brian Powers (Creative Director); Meghan Cochran (VP of Digital Product); Willis Jackson (Product Manager) Christian Nelson (Developer); Sara Preston (Designer); Laura French (Copywriter) Photo Credits (L to R): ForbesMadison Reed Color Bar on Facebook,  Lionesque Group, and CNBC.