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Wells Fargo

UI and UX design for Wells Fargo

Our team explored a responsive, brand focused deposits landing page for new-to-bank mass market and existing customers. To do this, we proposed UX solutions that allowed for user-guided discovery–encouraging users to interact as much (or as little) as they like. Building on existing UI patterns and icons, we created a modular website that could give Wells Fargo the flexibility to up-level different campaigns, content, or products depending on the business need.

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 Final landing page

Final landing page

 Final UX

Final UX

 Proposed UX (Option 2) - A copy-driven approach that downplays interaction and gives the user an at-a-glance view of the core value propositions 

Proposed UX (Option 2) - A copy-driven approach that downplays interaction and gives the user an at-a-glance view of the core value propositions 

 Proposed UX (Option 3) - A discovery-focused approach that up-levels storytelling  and  interaction

Proposed UX (Option 3) - A discovery-focused approach that up-levels storytelling and interaction

Role: Freelance Senior Visual Designer; Agency: Organic (SF); Team: Ross Fischer (IA/UX Lead); Zoe Munson (ACD); Mark Sherman (ECD)


Visual design for Wells Fargo
Works for Small Business

Two of several mobile first web pages designed for Wells Fargo Works for Small Business. By finessing details and making significant refinements to the typography, grid, image treatments, I was able to modernize the site and bring a design-first approach to the art direction. 

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Role: Freelance Senior Visual Designer (UI and UX); Agency: Organic; Team: Nikki Houza (AD), Ross Fischer (IA/UX Lead), and Mark Sherman (ECD)