Reimagining e-commerce for Samsara

I led design planning, research, strategy and execution for Samsara’s webstore redesign. Expanded inventory and a pre-IPO shift in sales strategy meant quickly evolving from a scrappy online inventory hub to a mature e-Commerce platform. The final design focused on personalization, simplicity and in-store education to meet the needs of new and existing customers.

Role: Senior Product Designer and Design Lead; Product Area: Platform Operations; Team: Lancy Zhang (Product Manager); Will Ginsberg (Senior Engineering Manager); Andrew Ackermann (Senior Design Director); Max Rencoret (VP of Growth and Marketing Operations); Rohan Marwaha (Senior Product Manager); Alvin Le (Senior Engineer); Justin Halm (Senior Engineer); Jay Papisan (Senior Engineer); Grayson Yokota (Senior Brand Designer and 3-D artist); and Joe Colly (Senior Brand Designer)

Tightly scoped feature design for
the Samsara Driver App

I led design for Samsara's first set of onboarding and in-context help features. This zero to one workstream was an experiment focused on reducing support volume, increasing post-trial retention (across fleet sizes), and increasing CSAT for enterprise customers. The final solution was a design system able to onboard and unblock users across a range of platform use cases.

Role: Senior Product Designer; Product Area: Connected Driver/Dispatch Operations; Team: Shirley Chen (Product Manager); Tirso Pereguo (Engineering Manager); Noah Ray (Senior Engineer); Eric Shreve (Senior Engineer); Andrew Ackermann (Design Director)

Full stack design for a zero to
one onboarding experience

I led design for Samsara's first set of onboarding and in-context help features. This zero to one workstream focused on reducing support volume, increasing post-trial retention across fleet sizes; and increasing CSAT for enterprise customers. The final solution was a design system able to onboard second wave admins and unblock users across a range of platform use cases.

Role: Senior Product Designer; Product Area: Platform Admin; Team: Nichole McNeil (UXR Lead), Alana Anderson (Product Manager), Witold DeChappel (Senior Engineer), Jonathan Cobain (Engineering Manager), Molli Simpson (Senior Product Manager), Miki Setlur (Design Manager); Design Timeline: 6 weeks for planning, research and execution

A new vision for Samsara’s
mobile design system

This flow explores what happens when a customer has two service issues at the same time. The first issue is a lack of service due to an area wide outage. The second technical issue is due to an in-home equipment fault. The customers wifi router has an expired warranty. 

Role: Senior Product Designer; Product Area: Admin app; Team: Noah Gonzales (Principal Designer); Jenn Nyugen (Senior Product Designer); Andrew Ackermann (Senior Design Director)